Marketing, Sales and Service involves all areas of starting and operating a business and is defined by nine functional areas: financing, risk management, selling, promotion, pricing, purchasing, marketing-information management, product/service planning, and distribution. Employment of marketing, sales and service managers is expected to increase 18 to 26% through 2014; this increase will be the result of intense domestic and global competition in products and services offered to consumers. A positive aspect of the marketing and management field is the variety of jobs this field offers. Another positive aspect is the room for advancement to higher-level jobs or positions.

Marketing programs include three major components:

1. School-Based Enterprises: Running an actual business allows students to learn contextually without leaving school. Textbook concepts become real as students operate a business for profit, review and revise operational procedures, resolve problems and handle human relations issues.
   
   
2. Work-Based Learning: Cooperative experiences, internships, shadowing and mentoring opportunities provide depth and breadth of learning in the instructional program and allow students to apply the concepts learned in the classroom. Students are exposed to a variety of careers and learn work ethics.
   
   
3. Student Organization: Participation in DECA, an Association of Marketing Education Students provides a vehicle for students to employ higher order thinking skills, to interact with high-level business people and to further enhance their leadership skills through their participation in regional, state and national competitive events and local activities.

Currently, Savannah-Chatham County offers the following Marketing programs:

Programs	High Schools
Marketing & Management	Groves &  Johnson
Marketing, Communications & Promotion	Savannah High
Hotel Management & Tourism	Woodville Tompkins
Sports & Event Marketing	Johnson & Beach